DETAILED PROGRAM AGENDA

Monday, December 6

Alcohol availability is a function of price, product, promotion, and place. Today's morning and afternoon plenary sessions examine price, place, and product/promotion, organized around public health approaches to addressing these environmental factors.

9:15 - 10:45 AM - Co-Plenaries

New The best but toughest to enact: Raising alcohol prices to improve health
Alcohol excise taxes affect the price of alcohol, and can reduce alcohol-related harms and offset social costs. Research shows that increasing alcohol prices reduces consumption and problems, particularly among young people. Alcohol taxes are implemented at the state and federal level and are beverage-specific (i.e., they differ for beer, wine and spirits). These taxes are usually based on the amount of beverage purchased (not on the sales price), so their effects can erode over time if not adjusted regularly, i.e., indexed to the rate of inflation. Raising alcohol tax is the primary public health strategy for raising prices. The U.S. CDC's Task Force on Community Preventive Services recommends increasing the unit price of alcohol by raising taxes based on strong evidence of effectiveness for reducing excessive alcohol consumption and related harms. Other methods for raising alcohol prices are establishing price controls at the wholesale and retail level (e.g., restrictions on happy hour and other retail price promotions).
Wagenaar		Alexander Wagenaar, PhD, is a professor in the Department of Health Outcomes and Policy, College of Medicine, at the University of Florida. He is a social epidemiologist with expertise in evaluation of public policy changes and community-level interventions.
DeMarco		Vincent DeMarco is a long time advocate for public health causes including reducing teen smoking and gun violence and expanding health care access. As president of the Maryland Citizens’ Health Initiative, he is working to guarantee quality, affordable health care for all Marylanders. His work has resulted in legislation which has substantially reduced smoking in Maryland and has expanded health care insurance to over 50,000 people, bringing Maryland from 44th in the nation in health care coverage for adults to 16th. As an adjunct assistant professor at the Johns Hopkins Bloomberg School of Public Health, he is working to educate public health students from around the world on effective methods of advocating for public health policies.
Cook		Philip Cook, PhD, is ITT/Sanford professor of public policy and professor of economics and sociology at Duke University. In 2001 he was elected to membership in the Institute of Medicine of the National Academy of Sciences. He has served in a variety of capacities with the National Academy of Sciences, including membership on expert panels dealing with alcohol-abuse prevention, violence, school shootings and underage drinking and is author of Paying the Tab: The Costs and Benefits of Alcohol Control, (Princeton University Press, 2007).
Alcohol's "built environment": Physical availability and public health
Alcohol availability is a function of price, product, promotion, and place. Place, "the built environment," encompasses physical settings, usually subject to in state or local governments regulations, where, when, and how alcohol may be sold, served, and consumed. These settings encompass on-premise outlets (e.g., bars or restaurants), off-premise retailers, and public places (e.g., roads, sidewalks, parks, beaches, campuses, special events, and spectator sport venues). Local and state government public health and safety responsibilities include outlet licensure, zoning and land use, issuance of business permits, and law enforcement which can influence the extent of alcohol availability and resultant consequences.
		New Physical availability: What is it and how can we address it?
Toomey		Traci Toomey, PhD, is a professor in the Division of Epidemiology and Community Health and the director of the Alcohol Epidemiology Program at the University of Minnesota. She is a leading expert on alcohol policy research and has served as an investigator on many large-scale community-based alcohol policy projects.
		New The National Liquor Law Enforcement Association
Mahony		Ted Mahony, immediate past president of the National Liquor Law Enforcement Association, joined the Massachusetts Alcoholic Beverages Control Commission as an investigator in 1995 and became chief of the Enforcement Division in 2000. In 2003 he was instrumental in saving the Massachusetts ABCC from being eliminated. Chief Mahony filed and lobbied for legislation to move the agency to the Office of the State Treasurer, where the Enforcement Division was reinstated. For this effort, he was named the NLLEA’s 2004 Agent of the Year. Chief Mahony serves on the Massachusetts Governors Interagency Council on Substance Abuse and the Massachusetts Chiefs of Police Association.
Rosa		Bernardo Rosa, director, Community Wellness Partnership, in Southern California, has served on the board of the Los Angeles-based Latinos & Latinas for Health Justice, and was a Robert Wood Johnson Foundation Developing Leadership in Reducing Substance Abuse fellow.
Heller		Daliah Heller is the assistant commissioner for the Bureau of Alcohol and Drug Use Prevention, Care, and Treatment at the New York City Department of Health and Mental Hygiene, where she is responsible for developing and leading alcohol and drug policy and program initiatives. She has worked on successful policy and advocacy initiatives to improve the responsiveness of systems of care to alcohol and other drug use, and has collaborated to research, evaluate and publish findings on new approaches.
12:30 - 2:00 PM - Plenary Luncheon served
		New Translating research into practice: Supporting national, state, and local efforts to reduce excessive alcohol use
Collins		Janet Collins, PhD, is CDC's associate director for program. In this position, she provides leadership and guidance in promoting CDC priorities across the agency. She has held CDC leadership positions at the Branch, Division, and for the last four years, at the Center level as director, National Center for Chronic Disease Prevention and Health Promotion (NCCDPHP). Prior to coming to CDC, Dr. Collins taught and worked at UCLA in the area of educational measurement.
4:00 - 6:00 PM - New Stimulating drinking: Developments in and responses to alcohol marketing
To what extent do advertising (print, broadcast, digital, point-of-purchase, and outdoor) and other forms of promotion lead to harmful consumption of alcoholic beverages, and what countermeasures are effective? Proliferation of communication channels and introduction of new varieties of alcohol products challenge public health and safety policy development. Panelists will address what and how we know about marketing, regulatory and enforcement tools, and community response.
Chester		Jeff Chester, founder and director of Center for Digital Democracy, has been an important force in public-interest media issues for more than 20 years. He is one of the nation's leading advocates working on telecommunications issues. In 1996, Newsweek magazine named him one of the Internet's 50 most influential people. Chester authored Digital Destiny: New Media and the Future of Democracy, 2007, earlier this year, co-authored (with Lori Dorfman) Alcohol Marketing in the Digital Age, detailing how beer and alcohol companies are targeting consumers through social media, online video, mobile phone applications, and virtual online communities.
O'Brien		Mary Claire O'Brien, MD, a board certified emergency physician with more than 20 years of experience, is an associate professor and vice chair of faculty development in the Department of Emergency Medicine and Department of Social Sciences and Health Policy, Wake Forest University School of Medicine. Her research has examined the effect of combining alcohol and energy drinks on college-aged drinkers.
Galloway		Jermaine Galloway has been an Idaho law enforcement officer since 1997 and with the Boise Police Department (BPD) since 1999. Galloway is currently a Community Policing Officer in the area that surrounds Boise State University. Officer Galloway has coordinated and led hundreds of alcohol and drug related patrols, investigations and trainings for underage drinking, over service of alcohol, retail sales to minors, youth alcohol/drug trends and false ID's. Officer Galloway was recognized as the 2009 OJJDP National Alcohol Law Enforcement Officer of the Year.
Vladeck		David Vladeck, JD, became director, Bureau of Consumer Protection, U.S. Federal Trade Commission, last year, after serving as a professor of law at Georgetown University Law Center and co-director of the Center’s Institute for Public Representation, a clinical law program for civil rights, civil liberties, First Amendment, open government, and regulatory litigation. At the start of his legal career, Mr. Vladeck spent three decades with Public Citizen Litigation Group, including 10 years as director. Public Citizen which is national, nonprofit consumer advocacy organization established by Ralph Nader to represent consumer interests.
Riibe		Diane Riibe has led Project Extra Mile and its statewide network of coalitions since the organization began in 1995. The organization works to prevent underage drinking through policy initiatives, heightened enforcement efforts, and media advocacy while engaging youth and community members. Diane encourages advocacy and community organizing on the issue across the country.
Jernigan		David Jernigan, PhD, is an associate professor in the Department of Health, Behavior and Society and the director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health.

 

 

 

 

 

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Page last updated: February 11, 2011 11:08 AM